- No money asked for up front.
- No corners cut, we tear down to the decking.
- If it’s bad, we replace it.
- We PREVENT leaks, absolutely no staples, only cap nails used on underlayment install.
- No dumpsters, trailers removed at the end of the day.
- Cleanliness is our priority, the yard is rolled with a magnet post-job to remove all nails.
- Matched ventilation to attic area, improving energy efficiency, helping ice dams and meeting the manufacturers warranty.
- Color match all roof accessories and valley match.
- Ice and water shield used in valleys, around penetrations, around skylights, at flashing and transitions.
- Fast turn-around, typically 3-5 days from approval although most roofing projects are 1 day.
- Premium roofing materials used from top of the line manufactures, same with insurance benefits.
- $1,000,000 general liability and workers comp insurance.
- With a team of the top industry leaders we have the experience you need.
- State of the art estimate and project management software allowing us to work seamlessly with your insurance provider ensuing full compensation.
- One point of contact throughout the entire process.
- Our team is highly trained with years of experience in the Coulee Region, we strive for excellence allowing us to stay ahead of the competition and focus on basic principles.
LET OUR EXPERIENCE SIMPLIFY YOURS!
Combined, owners Matt Freng and Jamie Nichols have over 40 years experience building and in the roofing industry.
From Our Customers
Guys if need a new roof please use this company they were fast, friendly and do a high quality job. Both Jamie and Angie made this headache so manageable and stayed on top of the insurance company from screwing us once again. Thank you both so much. – Rand Ruth
Competitive Pricing
We offer competitive pricing without jeopardizing building integrity. While some roofing companies may use felt paper, staples, inadequate amounts of ice and water barrier, skip valley metal, flashing, poor venting, etc we will not. We use several of the largest building suppliers in the country with ABC, SRS, Beacon, and locally Badger Corrugating of LaCrosse where we can get the best pricing available keeping us competitive without cutting corners. Keeping them competitive keeps us competitive. Many of our projects are insurance related. In this case, we work with the insurance company and make sure their estimate represents your damages correctly while meeting code requirements. Attached here you will find a link from the popular Angi’s List indicating some of these advantages.

Guys if need a new roof please use this company they were fast, friendly and do a high quality job. Both Jamie and Angie made this headache so manageable and stayed on top of the insurance company from screwing us once again. Thank you both so much..
~ R. Ruth
Thank you so much, Jamie Nichols! Every time I pull up to the house I can’t help but smile. My roof looks amazing !!! You were truly amazing to work with. Both you and your wife are an amazing team. Very highly professional also extremely easy to work with. If anyone is looking for an amazing team to work with. Call Jamie!!
~ A. Uphoff
Jamie and Angier, you both and your great team of men did a fantastic job on our roof!! I’m so happy you came to us!! You are by far, the kindest hardest working team I have met in a very long time AND we have such a new, beautiful roof!!! I will recommend you to everyone!!! You are Top Notch!!! I also loved how you took care of your guys; always making sure they were safe and hydrated!! Thank you so very much!!
~ K. Marie
Contact Us
Please contact us for a free inspection by filling out the information below.
LaCrosse Location
1523 Rose St Suite 5 Lacrosse, WI 54601
Wisconsin Rapids Location
